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Omnichannel Strategy Certificate
Program type:
Certification
Format:
On Campus
Est. time to complete:
Credit Hours:
12
This 12 hour certificate provides a framework for analysis of business models of emerging
and successful brands. The courses selected for this certificate provide an insight
to a consumer’s path to purchase right from channel selection to fulfilment and the
role of digital retailing strategies such as social media.
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Request More InfoProgram Highlights
These are very exciting times for UNT and the College of Merchandising, Hospitality,
and Tourism (CMHT). We are a college centered on the world’s largest consumer-focused
industries. Everything we do in our college is relevant to preparing students to be
leaders in careers that focus on the customer experience—the human experience.
An education from our college blends opportunities for students to work with world-class research faculty as well as top industry professionals who now find teaching as their new passion. Our faculty are committed to ensure that students become problem solvers, critical thinkers, and creative innovators. Graduates from our college have established successful careers throughout the world. Their jobs, their titles, and their career paths are each distinct, but the common thread that makes a CMHT alum special is their preparedness to create memorable customer experiences in their chosen careers.
We are indebted to our alumni, industry partners, and friends who provide opportunities for our students through field trips, internships, and guest lectures. These constituents play an important role in strengthening our ability to provide extraordinary experiences for our students.
The Academic Advising team in CMHT is the best! You will meet your advisor and work with them throughout your academic career. They are supportive professionals that will empower you to get the most out of your years in the college. When students find us, they know they have found a place to ‘call home’.
We invite you to explore our website and learn about the degree programs, the faculty and staff, student activities, and planned events that make CMHT a special place to be part of. We are the people place. Join us!
An education from our college blends opportunities for students to work with world-class research faculty as well as top industry professionals who now find teaching as their new passion. Our faculty are committed to ensure that students become problem solvers, critical thinkers, and creative innovators. Graduates from our college have established successful careers throughout the world. Their jobs, their titles, and their career paths are each distinct, but the common thread that makes a CMHT alum special is their preparedness to create memorable customer experiences in their chosen careers.
We are indebted to our alumni, industry partners, and friends who provide opportunities for our students through field trips, internships, and guest lectures. These constituents play an important role in strengthening our ability to provide extraordinary experiences for our students.
The Academic Advising team in CMHT is the best! You will meet your advisor and work with them throughout your academic career. They are supportive professionals that will empower you to get the most out of your years in the college. When students find us, they know they have found a place to ‘call home’.
We invite you to explore our website and learn about the degree programs, the faculty and staff, student activities, and planned events that make CMHT a special place to be part of. We are the people place. Join us!
Omnichannel Strategy Certificate Courses You Could Take
Integrated Retail Strategy (3 hrs)
Provides a framework for Omnichannel retailing, covering the wide spectrum of retail channels with an emphasis on seamless
customer experience while developing a competitive edge for the retailer.
Consumer Engagement in Digital Channels (3 hrs)
Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration
of new technologies and critical evaluation of their influence on merchandising and
hospitality management strategies.
Digital Retailing Analytics Tools and Insights (3 hrs)
Studies of top analytical tools that provide analysis of business trends, patterns,
and performance in the retail industry. Practice of hands-on analytical skills to
derive data-driven insights to improve customer experience, increase sales, and optimize
operations. The analytical tools to be learned will include Excel PivotTable/PivotChart,
Tableau Essential, Power Bl and Google Analytics. Important analytical metrics and
methods used in these tools will be covered.
Digital Order Fulfillment and Customer Service Strategies (3 hrs)
An in-depth study of the various digital strategies and methods retailers employ to get their products in the hands of their
customers. Analysis of rapidly evolving eCommerce order fulfillment practices for
business-to-consumer models. Topics will include digital fulfillment models, systems technology platforms, inventory management, consumer
behavior and real-time product availability to meet consumer experience, delivery
and customer service expectations.
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