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Digital Retailing Minor
Minor
Program type:
Minor
Format:
On Campus
Est. time to complete:
Credit Hours:
18
A digital retailing minor is a valuable addition to a degree in business, marketing,
or computer science. It prepares students for careers in e-commerce, digital marketing,
and other related fields.
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Request More InfoProgram Details
- All CMHT minors require a minimum grade of C or higher to be earned in each required course.
- To officially declare a minor, contact the academic advisor for your major.
- CMHT students cannot major and minor in the same discipline.
Career Outlook
Graduates of a digital retailing minor are well-prepared for careers in a variety of industries, including:- E-commerce
- Digital marketing
- Web development
- Data analytics
- Consulting
Digital Retailing Minor Courses You Could Take
Introduction to Digital Retailing (3 hrs)
Survey of electronic merchandising and its application to consumer products and services
for business to business and business to consumer. Introduction to electronic merchandising
theory, terminology, resources, industry participants and career opportunities.
Digital Platforms and Website Development (3 hrs)
A study of fundamentals, key concepts and practices of ecommerce platforms in digital retailing.
Consumer Engagement in Digital Channels (3 hrs)
Students examine emerging digital technologies and their impact on the consumer experience. Emphasis is on exploration
of new technologies and critical evaluation of their influence on merchandising and
hospitality management strategies.
Digital Retailing Strategies (3 hrs)
Survey of omni-channel retail strategies and their impact on consumer experience in digital markets. Emphasis is on understanding of digital technologies (e.g., customer relationship management, SEO, social media metrics) and critically evaluating their influence, particularly on digital merchandising strategies.
Digital Retailing Analytics (3 hrs)
A study of key concepts, diagnostic approaches, techniques and practices of web analytics
used to create measurable value for the digital retailing channel.
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