Program type:

Certification
Format:

On Campus
Est. time to complete:

Credit Hours:

12
This 12 hour certificate is designed to provide students with the knowledge and skills to manage a “global brand”. Students will engage in course work which will provide them insight about global brands and brands and can culminate with a study tour to Europe.

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Program Highlights

These are very exciting times for UNT and the College of Merchandising, Hospitality, and Tourism (CMHT).  We are a college centered on the world’s largest consumer-focused industries. Everything we do in our college is relevant to preparing students to be leaders in careers that focus on the customer experience—the human experience.   

An education from our college blends opportunities for students to work with world-class research faculty as well as top industry professionals who now find teaching as their new passion. Our faculty are committed to ensure that students become problem solvers, critical thinkers, and creative innovators. Graduates from our college have established successful careers throughout the world. Their jobs, their titles, and their career paths are each distinct, but the common thread that makes a CMHT alum special is their preparedness to create memorable customer experiences in their chosen careers.

We are indebted to our alumni, industry partners, and friends who provide opportunities for our students through field trips, internships, and guest lectures. These constituents play an important role in strengthening our ability to provide extraordinary experiences for our students.

The Academic Advising team in CMHT is the best!  You will meet your advisor and work with them throughout your academic career. They are supportive professionals that will empower you to get the most out of your years in the college. When students find us, they know they have found a place to ‘call home’. 

We invite you to explore our website and learn about the degree programs, the faculty and staff, student activities, and planned events that make CMHT a special place to be part of. We are the people place. Join us!

Global Fashion Brand Management Certificate Courses You Could Take

Trend Analysis and Forecasting (3 hrs)
Comprehensive overview of apparel product development, focusing on researching and interpreting fashion direction, social and cultural influences, market and sales research, analyzing comparable market offerings, and analyzing trends for color, materials, and style. Environmental scanning, customer conversion, revenue optimization, global collaboration, and selling innovation are explored.
Consumers in a Global Market (3 hrs)
Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks are integrated with critical, empirical and creative thinking processes to develop a global perspective that is sensitive to diverse consumers’ needs and preferences for products and services in a global market. This class helps students gather the tools necessary for full engagement in the undergraduate experience by having them examine their own value systems and compare and contrast them with other cultures’ in a consumption context. Requires students to think critically, articulate views, cultivate self-awareness, balance and an openness to change, and engage with others in thoughtful and well-crafted communication.
Global Sourcing (3 hrs)
An overview of global sourcing in the textile and apparel industries and the factors affecting business decision-making from product concept to distribution with an emphasis on global issues. Major topics include the textile and apparel complex and its history, international trade and the effects of trade policy, planning and organizing the functions and processes of the sourcing organization including the selection of sourcing locations and partners, sourcing regions of the world, and current trends.
Product Development (3 hrs)
Analysis of the apparel production process relative to the consumer and the merchandising organization, impact of decisions, and quality issues relative to development and production of ready-to-wear apparel. Concepts include apparel components, sizing, pricing and costing, and production planning.
Branding and Promotion (3 hrs)
Students analyze, develop and present ‘Integrated Brand Promotions’ for fashion-oriented products and services. Emphases are on recent fashion-oriented branding cases and promotional tools/techniques, including rebranding, STP, creative plan, communication mix, and promotional tools.
Global Discovery: Europe (3 hrs)
Experience fashion and home furnishings industries through visits to manufacturing facilities, retail establishments, museums, historical structures, and industry support organizations in Europe, primarily in Paris and London. Pre-trip and post-trip class meetings required. MDR students may get program credit for up to two study tour classes.

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