Program type:
Major
Format:
On Campus
Est. time to complete:
4 years
Credit Hours:
120
Learn to develop innovative solutions to businesses by optimizing consumer experience through strategic decision making, data analytics, and creating value across the integrated channels
The Consumer Experience Management program prepares you to develop solutions to meet consumers' needs and wants, assign profitable relevancy to customer efficiencies and satisfaction, analyze the singular consumer's end-to-end journey, identify relevant touchpoints in the path-to-purchase, and build consistency across all CX outcomes. By taking courses in consumer behavior, data analytics, and digital applications, you'll develop marketable skills that can be applied across the breadth of consumer product segments and consumer services.
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Why Earn a Consumer Experience Management Degree?

Graduates of UNT's first-of-its kind degree program in Consumer Experience Management are adept at developing seamless, personalized experiences for consumers, optimizing consumer experience through strategic decision making, analyzing and visualizing data, and creating value for consumers across industries.

Food, beverage, apparel, home, fashion, entertainment, media, travel, tourism, beauty, health and wellness, automotive, sporting, media, and electronics are just a few of the exciting consumer product and service industries seeking graduates of this flexible degree program. Students in Consumer Experience Management may select either one or two interdisciplinary concentrations ranging from 15 to 33 hours that reflect their personal career interests.

Marketable Skills
  • Develop seamless, personalized experiences
  • Consumer insight data analysis/visualization
  • Develop strategies that optimize consumer experiences
  • Create value for consumers
  • Develop strategies across consumer industries

Consumer Experience Management Degree Highlights

The degree is interdisciplinary, providing a consumer experience management foundation with one or two concentrations (15-33 hours) in areas such as Business Analytics, Communications, Hospitality Management, Information Science, Journalism, Management, Marketing, Merchandising, Psychology, Retail, Sociology and Sport Management.
You can customize your educational experience through study tours, student organizations and field trips to industry conferences.
You'll learn from industry executives through our Lecture Series and our annual Consumer Experience Symposium that brings thought leaders from big-name companies to campus for the benefit of our students.
Our professional advisors meet with their assigned students at least once a semester to ensure a timely graduation and to encourage, support and offer any guidance or assistance needed.
Our faculty members include current and former industry experts, as well as highly published faculty who conduct research in the areas of mobile commerce, omnichannel retailing, digital experiences, consumer behavior, social commerce, tourism, and consumer experiences.
The B.S. in Consumer Experience Management at the University of North Texas is an industry-endorsed program that prepares graduates to create and manage consumer experiences — the single most important driver of business success today.

What can you do with a degree in Consumer Experience Management?

Graduates of this program pursue careers as:

  • Consumer Experience Directors
  • Strategy Managers
  • Digital Consumer Experience Managers
  • Directors of Immersive Consumer Experiences
  • Experience Design Managers
  • Digital Consumer Solutions Managers
  • Directors of Consumer Insights
  • Consumer Analysts

Companies such as Nordstrom, Neiman Marcus, Amazon, Kohl's, HSN, Disney and Dick's Sporting Goods, along with businesses as diverse as hotels, resorts, restaurants, professional sports organizations and entertainment companies seek graduates with consumer experience management expertise.

Consumer Experience Management Degree Courses You Could Take

Creating Consumer Experiences (3 hrs)
Exploration of the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle and value experiences; branding, brand extension and strategic alliance; and global experiential retailing.
Consumer Analytics and Data Visualization (3hrs)
Examination of various consumer research methodologies including descriptive and predictive analysis. Application of analytical techniques in developing effective business strategies using analytics tools and data visualization programs.
Consumers in a Global Market (3 hrs)
Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks are integrated with critical, empirical and creative thinking processes to develop a global perspective that is sensitive to diverse consumers’ needs and preferences for products and services in a global market. This class helps students gather the tools necessary for full engagement in the undergraduate experience by having them examine their own value systems and compare and contrast them with other cultures’ in a consumption context.
Branding and Promotion (3 hrs)
Study of the promotional strategies in retail merchandising and fashion product development industries. Emphasis is on various promotional tools, including visual presentations, store layout, print and broadcast advertising, interactive media, sales promotion, public relations, special events and fashion shows. Experience in planning, execution, installation and evaluation of promotional strategies. Practice with equipment, materials and techniques used in presentation of merchandise.
Consumer Psychology (3 hrs)
Exploration of motivations influencing consumer purchase and use of products and services. A comprehensive theoretical and practical knowledge base is used to investigate various individual and environmental factors as they relate to the consumer purchase process and its outcomes.

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College of Merchandising, Hospitality and Tourism
Department of Merchandising and Digital Retailing
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cmht@unt.edu
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