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Merchandising and Digital Retailing Master's
Master of Science (M.S.)
Program type:
Major
Format:
On Campus
Online
Est. time to complete:
1.5-2 years
Credit Hours:
30-33
Develop the transformational skills needed for career success in the global industry
and in higher education.
The Master of Science Degree in Merchandising and Digital Retailing offers a flexible,
integrated program of study that prepares students to solve complex problems, create
new opportunities in competitive markets, and understand components that support successful
businesses, focusing on the management of products, services, and experiences in a
consumer-driven global market. Graduate coursework such as research methods, merchandising
strategies, digital optimization, global retailing and consumer theory prepare students
for careers in industry or higher education.
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Request More InfoWhy Earn a Master's in Merchandising and Digital Retailing?
The Master of Science in Merchandising and Digital Retailing offers two tracks, Professional and Research.
The 30 hour Professional Track is targeted toward industry professionals of today and tomorrow.
The program prepares global leaders who are competent in industry-specific processes,
ethics and sustainability, business strategy, technology applications and data analytics.
The 33 hour Research Track prepares students for careers in research and teaching. Through independent study and faculty mentorship, students apply critical thinking and problem-solving skills to solve industry problems. The program culminates in the preparation of a thesis.
Marketable Skills for the Master's in Merchandising and Digital Retailing
- Advance merchandising knowledge
- Application of appropriate research methods
- Analyze/synthesize information from sources
- Merchandising/Digital Retailing/Retail strategic planning
- Evaluate growth/competitive strategies
Merchandising and Digital Retailing Master's Highlights
Our curriculum teaches you how to solve complex problems, create new opportunities
in competitive markets and understand the many components that support a successful,
consumer-driven business venture.
As you progress through the program, you may work with a faculty member on funded,
cutting-edge research projects such as: customer experience in the marketplace; lifestyle
and ethnic influences on purchase motivations and product satisfaction; mobile commerce
applications; omnichannel retailing; and sustainable retailing
Our students often present research or test their merchandising knowledge at regional,
national and international events.
Annual merchandising study tours to New York, China/Hong Kong and London/Paris are
offered.
Excellent networking, internship and employment opportunities are available because
of the university's close proximity to leading merchandising, apparel and home furnishing
companies.
Many of our faculty members have been internationally recognized for their research
and teaching by the American Textile Manufacturers Institute, the International Textile
and Apparel Association, the American Collegiate Retailing Association, and the European
Institute of Retailing and Services Studies, among others.
What you can do with a Master's in Merchandising and Digital Retailing
A degree in this field can help prepare you for the industry positions such as merchandiser, buyer for retail brands, brand manager and store analyst. Students can also pursue a teaching and research position in higher education. Students can enter a Ph.D. degree after completing the M.S. program for a tenured track position in higher education institutions.
Merchandising and Digital Retailing Master's Courses You Could Take
Socio-Cultural Analysis of Dress (3 hrs)
Explores the social, psychological and cultural theories of dress and appearance.
Digital Channel Strategies (3 hrs)
Provides a holistic overview of digital retailing strategies through examination of
merchandising, marketing and customer experience strategies in digital marketspaces.
Focuses on how to help organizations make intelligent decisions while conducting business
in the digital age.
Consumer Theory (3 hrs)
Classic and contemporary consumer theories analyzed in situational contexts. Emphasis
on formulating integrated consumer behavior models for strategic decision-making in
both domestic and international consumer-driven markets in merchandising and hospitality
industries.
Sustainable Strategies in Merchandising (3 hrs)
Examines fundamental business tools for the pursuit of sustainable development to
business operation in apparel and home furnishings enterprises.
Merchandising Strategies (3 hrs)
Merchandising theory, principles and practice applied to the strategic planning, developing
and presenting of textile, apparel and home furnishings product lines. How consumer
driven markets motivate product sourcing, pricing, assortment, styling and timing
in the global distribution pipeline.
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