Program type:

Minor
Format:

On Campus
Est. time to complete:

2-3 semesters
Credit Hours:

18
Add to your education with a minor in Marketing and learn more about how to develop effective marketing campaigns.
You'll develop an excellent knowledge of business and marketing fundamentals that will equip you to synthesize marketing-related data into timely and effective business decisions.

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Why Earn a Marketing Minor?

The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs; developing and pricing need-satisfying product offerings; effectively communicating with customers; and logistics management to assure products reach customers when and where they want them.

While earning your minor in Marketing, you'll have the opportunity to learn:

  • Fundamentals of economics, accounting, finance, marketing, information technology and management
  • Identification of profitable market opportunities
  • Information acquisition and analysis for assessing opportunities and decision-making
  • Creating effective marketing programs to tap identified opportunities
  • Effective oral and written communications and presentation skills
  • Working with and leading teams

Marketing Minor Highlights

Our faculty members are outstanding professors, distinguished researchers and experienced professionals who have been honored by the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.
You can network with marketing professionals by participating in the student chapter of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter, the Sports Marketing Association and the Mu Kappa Tau international marketing honor society.
The G. Brint Ryan College of Business' Professional Leadership Program works with corporate partners throughout the region to get you the skills needed to be competitive in the workforce.
Faculty research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of the Academy of Marketing Science.

Our Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.

In the Marketing program, we provide you with a well-rounded, state-of-the-art education using a "learn today, apply tomorrow" classroom philosophy.

Marketing Minor Courses You Could Take

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