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Marketing Minor
Program type:
Minor
Format:
On Campus
Est. time to complete:
2-3 semesters
Credit Hours:
18
Add to your education with a minor in Marketing and learn more about how to develop
effective marketing campaigns.
You'll develop an excellent knowledge of business and marketing fundamentals that
will equip you to synthesize marketing-related data into timely and effective business
decisions.
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Request More InfoWhy Earn a Marketing Minor?
The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs; developing and pricing need-satisfying product offerings; effectively communicating with customers; and logistics management to assure products reach customers when and where they want them.
While earning your minor in Marketing, you'll have the opportunity to learn:
- Fundamentals of economics, accounting, finance, marketing, information technology and management
- Identification of profitable market opportunities
- Information acquisition and analysis for assessing opportunities and decision-making
- Creating effective marketing programs to tap identified opportunities
- Effective oral and written communications and presentation skills
- Working with and leading teams
Marketing Minor Highlights
Our faculty members are outstanding professors, distinguished researchers and experienced
professionals who have been honored by the International Franchise Association Educational
Foundation, the Marketing Management Association and the Academy of Marketing Science.
You can network with marketing professionals by participating in the student chapter
of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter,
the Sports Marketing Association and the Mu Kappa Tau international marketing honor
society.
The G. Brint Ryan College of Business' Professional Leadership Program works with
corporate partners throughout the region to get you the skills needed to be competitive
in the workforce.
Faculty research has appeared in the Journal of Consumer Research, the Journal of
Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology,
the Journal of Retailing and the Journal of the Academy of Marketing Science.
Our Business Leadership Building — which has Gold-level Leadership in Energy and Environmental Design certification for sustainability — promotes interaction among students, faculty and industry leaders with its 24 classrooms, and team study rooms.
In the Marketing program, we provide you with a well-rounded, state-of-the-art education
using a "learn today, apply tomorrow" classroom philosophy.
Marketing Minor Courses You Could Take
Culture and Consumption (3 hrs)
Critically examines how shifts in U.S. demography impact marketplace decisions. Focuses
on first- and second-generation immigrant populations, and how these consumers’ values,
attitudes and lifestyles are reflective of their cultural identities and ensuing consumption
behaviors.
Advertising Management (3 hrs)
Advertising for business executives; creation of primary demand, stimuli, promotional
programs, media selection, appropriation and evaluation.
Digital Marketing Fundamentals (3 hrs)
Students are expected to garner an appreciation for the role of digital technologies
- including the internet, mobile devices, display marketing, and other emerging technologies
- for creating competitive advantages in the global marketplace. Reviews concepts
and methods pertinent to digital marketing, including the evolution of some key technologies
and methods, and their importance in the role of marketing.
Consumer Behavior (3 hrs)
A survey of individual and organizational decision making in the acquisition, consumption
and disposition of goods and services, with selected applications in market segmentation,
marketing communications and marketing management. Topics include consumer and organizational
behavior models and decision processes; internal influencing forces of motivation,
perception, learning, personality, lifestyle and attitudes; external influencing forces
of culture, subculture, demographic, social class, reference group and household.
Strategic Brand Management (3 hrs)
Course concentrates on strategic and operational issues related to brand management—an
important aspect of marketing function—its integration in the organization, management
of portfolio of brands, environmental scanning, identification and creation of value
to offer to consumers, budgeting, planning, and control issues.
Foundations of Marketing Practice (3 hrs)
Survey of marketing concepts and practices and overview of the range of activities
performed by marketing managers. Topics include the identification of market opportunities,
strategic marketing planning, product/service development and management, price setting
and management, establishing and managing distribution channels, and structuring promotional
programs.
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